Often called "wholesale," we use the term "direct-to-retail" because it means exactly what it says. You can sell direct to bricks and mortar retail stores without relying on intermediate distribution.
As retail continues to consolidate into fewer and more powerful mass marketers, access to shelf space becomes more difficult. The major outlets have put in place complex protocols that require electronic data interchange (EDI), diverse labeling, packaging, and custom configuration requirements as well as very sophisticated logistics. They also routinely return goods in high volume. Managing the complex orders for a Sam's Club, for instance, and processing their returns quickly and efficiently is key to optimizing inventory turns.
Resolution's Wholesale Services Group manages complex orders as well as the small ten-piece order from a mom and pop store via fax or phone. Among Resolution's clients in this market are: A&E Television Networks, Zagat Survey, The History Channel, and WGBH.
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